Vishal Srivastava is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
I see AI becoming an integral part of marketing in the next few years. I believe the biggest impact of AI will be on digital side of marketing — content marketing, SEO and social media.
For example, voice search on mobile and in home automation devices are already having an impact on SEO.
Some companies are trying AI-based content creation engines, and chatbots are impacting marketing and customer support.
Smart marketers should start running experiments to learn and build capacity in AI application as soon as possible.
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