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Vishal Srivastava  is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

I see AI becoming an integral part of marketing in the next few years. I believe the biggest impact of AI will be on digital side of marketing — content marketing, SEO and social media.

For example, voice search on mobile and in home automation devices are already having an impact on SEO.

Some companies are trying AI-based content creation engines, and chatbots are impacting marketing and customer support.

Smart marketers should start running experiments to learn and build capacity in AI application as soon as possible.

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