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Stephane Kasriel is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

We use natural language processing to create new SEM campaigns based on keywords that come from the user-generated content on our site. We use machine learning algorithms to decide on promotions we should be offering, on emails we should be sending and on [the] type of retargeting we should be doing.

I think that AI will be able to tweak creatives and/or pick the winning creative, and similarly, it will be able to improve targeting (e.g. keywords on SEM, email addresses in re-marketing campaigns) but will not be able to create target segments by itself.

Published with permission. Original Source: QuanticMind Survey

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