Sid Chaudhary is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
The relevancy of Facebook and LinkedIn news feeds forebode the future of AI as it relates to marketing. Marketers want their websites and apps to be highly engaging. Within marketing teams, data scientists are already exploring the use of automated machine learning to present the most engaging option to the web/app visitor on the next opportunity. Manual analytics based web/app experience updates are proving too slow because the way people buy has changed for good. Specifically, consumers expect a relationship *before* they buy. Some key expectations are:
BE HANDS OFF
Infer my needs, don’t ask for my email
Delight me with personalized experiences
Grab my attention before my wallet
AI and machine learning has been incorporated on ad serving and buying platforms for many years. The much discussed convergence of ad tech with martech will be more about martech replacing ad tech from a VP marketing’s priority vis-a-vis their technology stack. Interruptive advertising has been declining for years and AI, specifically machine learning platforms, will form the basis of strategic marketing technology going forward, dominating tooling and consequently budget.
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