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Rodrigo Montagner is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

Much ado has been done regarding AI and the future of our day to day life, the future of the workplace, companies, businesses and so forth.

This main discussion has been roaring throughout many businesses, as people are trying to figure out what levels of robotization and automation will be used, in how much time, and which levels of jobs will eventually disappear from the workplace, replaced by AI robots.

So, what’s the nugget about it?

Versing about Marketing and Marketing Digital Solutions, the current stat scenario shows that, on average, 51% of companies are currently using Marketing automation. With more than half of B2B companies (58%) plan to adopt the technology.

And also, some other stats show that 67% of marketing leaders use a marketing automation platform, 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities, 27% of companies say they still consider themselves “new” to marketing automation and industry leaders are 67% more likely to use a marketing automation platform.

I foresee that, throughout the following years, AI will eventually take over some of the most operational and repetitive tasks, such as logo design, basic marketing portfolios, web artwork for sites and so forth.

As a matter of fact, I just bought artwork on the web to design my own company logo, including a social media kit and tons of information, from a Canadian company. After some research, I found out that they have a full AI engine on the backend working for that. In other words, I was fully (and well) attended by a robot!

And in that sense, I understand that only the tasks and functions that require experience, more profound/emotional decisions, as well as instincts, are the ones that shall not be taken over by robots in the near future. And that goes for many other areas and professions.


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