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Rob Ristagno is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

I think one of the more interesting changes we're seeing in marketing is how AI is being used with content, as bots have started writing simple articles.

There has been some speculation with marketers as to whether bots will take over content entirely – but I think that's a little doomsday-ish.

More likely, AI will be used to write the really simple pieces (i.e., reporting scores for sports), and it will free up content teams who are already stretched too thin to focus on heavier hitting, more in-depth content that can be monetized, generate leads, and actually moves clients through their funnel.

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