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Ran Craycraft Co-founder of Wildebeest Design and Development is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

The future of AI in Marketing looks a lot like the present. Marketers around the world are jumping on the AI train and holding on for dear life as it barrels through small, branded towns.

AI has infinite possibilities, but also requires an insane amount of training data in order to be anything more than augmented intelligence.

Artificial Intelligence is achieved when a machine exhibits cognitive behavior without being explicitly told to do so. Many marketers want to achieve AI autonomy, but don't have enough data to properly train a model to make accurate predictions.

This is where the difference becomes apparent between robust artificial intelligence--where a machine simulates thought, and augmented intelligence--where a machine doesn't have enough data, so it relies on a human to make important decisions.

It's common today in marketing to see machine augmented intelligence passed off as artificial intelligence, a bait and switch that will likely decline in the months and years to come as the novelty of AI wears off and its potential is realized.

Many marketers are interested in using the latest technologies, but don't realize they're often still in their infancy. As time passes, I expect the pool of technologists working in AI to expand--leading to more breakthroughs in the news, and more marketer requests for them.


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