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Ned Cullen is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

The future of AI in marketing will bring the ability to target customers and prospects in an automated fashion. Using automated machine learning marketers will enable highly relevant content and offers. AI/ML allows for each section of a page or email to be customized per individual. As close to 1:1 as it gets.

Today, analytics and data science teams build models to make systems learn in order for marketers to be better at personalization, segmentation, offers, targeting, etc.

AI removes requirement to frequently iterate on those models, giving the marketer more autonomy, without sacrificing insights.


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