Megan is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
AI will usher in an entirely new era for marketers, especially relating to how they perform and manage analytics. The role of recognizing patterns and making predictions will require less involvement from marketers just in the next few years. AI brings the potential for machines to completely take over this aspect of marketing.
Dashboards and visualizations won't require hours of work. Instead, we'll have them in real-time. And because of this single source of the truth that is always learning, sales and marketing will more closely align on high value target customers and new markets to penetrate.
Unfortunately, we may see the marketing skills gap start to widen as traditional marketers find it difficult to navigate in a more automated, data-driven environment. There will always be need for a great copywriters, illustrators, designers, etc. But their value increases exponentially when they are able to plug their work into an AI framework to help them determine what's working, and what's not.
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