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Louis Gudema is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

Among my activities, I mentor startups at MIT. Several years ago many start-ups described themselves as "Uber for X" -- X being the industry that they were focused on. Now it is very common to hear a start-up describe itself as "AI for X".

AI will be commonly used by sophisticated marketing operations. The challenge, though, will be the need for large data sets for it to work on. Enterprises have those. Most SMBs—the vast majority of businesses—do not.

So only larger, mid-market companies and enterprises will be able to take advantage of the insights of AI. The rich will get richer.


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