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Lindsey Havens is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

Artificial Intelligence already plays a role in marketing and will continue to gain in popularity.

AI can be used to gain access to a customers likes and dislikes and then easily assess the customer's needs.

AI can generate content based on what's relevant to visitors and therefore target each person's individual needs.

There are already programs using AI that let marketers do predictive analytics and see the likelihood of a visitor to become a customer. These programs will allow marketers to better determine where their initiatives are spent best in regards to projected sales.

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