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Laura Hall is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

AI will be able to analyse the marketing tactics that are effective for each individual consumer and will be able to automatically optimise campaigns to appeal to each person in the best way it can.

With AI, we’ll be able to allow campaigns to create and run themselves, with ideas based on its analysis of current affairs and trends.

Overall, marketing will be much more personalised to individual consumers.

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