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Ksenia Newton is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

Marketing professionals can eliminate a number of mundane tasks and focus their energy on producing creative and quality work.

Think about all the repetitive tasks you perform daily. Then research and find a bot that'll do it for you, freeing your time for more personalized efforts.

Markers must do two things:

    • Follow big brands to learn the best and worst practices of using AI in marketing.

      Why? Because big brands have the funds to test the market and various ideas without the risk of going bankrupt.

    • Have a finger on the pulse and know exactly how YOUR customers behave.

Another point about AI and marketing: the AI technology is becoming smarter and smarter.

We are talking about taking predictive analytics on a whole new level yet proving seamless experiences on the customer end.

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