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Kar Villard is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

In the future, AI will replace the operational work involved in hiring and training marketing staff. Luckily, there won't be any loss of knowledge during transfer, as AI will learn from its operational performance and optimize itself.

In advertising, programmatic issues such as brand safety, ad fraud, viewability, and on-target audience measures will be more accurately tracked and accounted for.

In marketing communications, messaging will be more customized as our digital preferences are tracked across all digital activity.

In visual marketing, messages will accommodate small wearable screens by fitting into just a few characters. Video viewing will be more immersive with the rise of VR headsets and 3D holograms.

Humans will also work more closely with digital personal assistants.

The marketing world will become a 360 degree immersive online experience that is dynamic and hyper-personalized to each customer.


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