Joe Chernov is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
Machine learning is best for exposing what people don't know that they don't know. It also benefits greatly from larger data sets.
These two strengths converge in areas of search marketing, paid advertising and internet-driven channels. I see machine learning helping managers of these channels make more-informed decisions, the way traffic-sensing map apps help a driver take a smarter route.
AI still appears to have limited penetration in B2B marketing.
Published with permission. Original Source: QuanticMind Survey
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