Jason Lavis is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
I expect that marketing will be one of the first industries where AI replaces humans. Successful marketers tend to draw on previous tactics and messages that worked, then tweak them for a new product or audience.
Google's AlphaGo bot created Go moves that have never existed in human game play for hundreds of years. Elon Musk's OpenAi bot just beat the world champion in Dota 2 after two weeks of self-learning.
To re-process all the successful copywriting, headlines, slogans etc in history, split test and tweak will be like child's play for AI fairly soon.
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