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Erik Harbison is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

Here's the complete contribution:

Today, we're using machine learning, deep learning and AI in our marketing by running tests using chatbots via Facebook messenger ads aimed at generating more-interactive discussions during the consideration phase of customers' journey.

I see the future of marketing as a combination of smart people and smart automation. This is because the percentage of people vs. machines will fluctuate towards, and most likely favor, machines in the next five years, but there will always be a need for human-only capabilities in the development of these machines.

[Users will] eventually be getting hyper-targeted, showing you the right ads before you have the need. Something Amazon should be better at given the depth and breadth of data they're collecting. Also, chatbots are appealing and have some room to improve on future iterations (such as in terms of UI and complexity of sequencing).

Published with permission. Original Source: QuanticMind Survey

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