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Dariusz Zabrzenski is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.

In 15 years, chatbots will run high-quality communications with customers to work alongside each other.

Customers will demand a fully natural form of interaction with technology, so they won’t google needed information anymore, but ask bots about them.

Answers will be based on exchanging information between bots and analyzing available customer data. With the development of AI technology, the biggest shift will happen when bots start to gather data using crawlers, just like search engines do.

This change in customer behavior will cause marketers to shift their efforts from SEO to ‘Bot Engine Optimization,' meaning that the main goal for the brands will be to appear in the chatbots’ automated recommendations.

And once marketers shift their focus to bot optimization, brands will compete against each other to be suggested like currently in the comparison engines for shopping websites.

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