Claudine Bianchi is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
One of the biggest priorities for marketers is gaining visibility into the customer journey beginning with uncovering a problem to executing on a solution and all of the steps in between.
Using artificial intelligence, CMOs can identify patterns and better understand who is converting, why, and how to optimize each interaction based on this insight.
AI offers the ability to process data with unprecedented speed; even Stephen Hawking couldn’t come close to sifting through the amounts of data that AI can process in mere seconds. Combined with the ability to adapt quickly and drive more velocity in the sales funnel, the end result is everybody’s ultimate goal: generating more revenue.
To fully capitalize on AI tools, marketers must shift their thinking to work more like analysts in order to process data effectively. The combination of the left brain to work with data and the right brain to imagine what comes next is key to taking full advantage of this technology.
CMOs, especially, need to be aware of all of the AI-powered tools out there, like just-in-time A/B testing and personalization that optimizes customer retention. That real-time learning and feedback is an incredible advantage when addressing fickle, distracted buyers and test-driving new tactics.
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