Alexandra Bohigian is a featured contributor to The Impact of AI on Modern Marketing: 50 Categories Ranked, 70 Experts Sound Off report.
Here's the complete contribution:
I believe the future of AI in marketing is in more advanced chatbots.
Chatbots are traditionally used for customer service, but with more advanced applications in the works, I would like — and expect — to see them be utilized to serve enticing content to website visitors based on their interaction with the website.
This could prove to be an interesting lead generation tool, and it continue the trend of catering marketing materials to the individual rather than to the masses.
This would also be in line with the trend of humanizing AI to the point that users believe they are connecting with another human rather than a computer.
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