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Summary

If you're on social media, then you've seen the rampant social media PR crisis that hit again and again — like Dove, for instance (and if you're not on social media then, what are you doing?). In this article, Kelly Dye will talk about steps you can take to survive those social media storms when they hit. Read on to find out more.

Who Should Read This Article

If you're not sure how you'll make it out alive of a social media crisis, this article will be your life jacket.

What You Will Learn

This article will give you 6 steps for handling a social media crisis, including:

  • Make a plan
  • Don't go dark
  • Apologize and be accountable

Take Away

Social media move quickly and mistakes will happen. Just make sure you're prepared for when they do. What other steps should someone take during a social media PR crisis?