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Summary

Social media has changed a lot when it comes to how customers interact with your brand. Yet, many companies haven't changed their PR practices to accommodate this. It's time to shelve some old PR axioms and get familiar with some new ideas.

Who Should Read This Article

Are you stuck in your old PR ways? This article is for you! Get some new, fresh ideas on how to manage PR.

What You Will Learn

This article has a host of PR practices to cover. From when you make news public to how you handle pitches, there is a lot that needs to change, and this article provides the how and why.

Take Away

Sticking to old ways can be convenient. But technology has changed every industry out there. It's time for the PR industry to catch up to this. What PR traditions have you ditched?