Articles in Social & Relationships

 

7 Things I Expect to Hear About Influencer Marketing During My Trip to Cannes Lions

Barbara Soltysinska | Influencer generated content exceeds expectations This year, I’ve seen that influencers are really upping the quality of their content, making it extremely hard to tell who it’s coming from. Influencer branded content continues to... more
 

Space Is Limited: Making Your Next Conference Successful

Kathi Furman | Make your next conference impossible to say no to. Attract and promote A-list attendees and speakers with these 5 tips for a successful conference.... more
 

Understanding Influencer Marketing ROI

Kathi Furman | Influencer marketing doesn't mean much unless you can quantify your efforts. Find out how to calculate your influencer marketing ROI.... more
 

Customer Success Marketing Strategies that Work

Kathi Furman | Customer success marketing strategies are key practices that can make your customers happy and keep them coming back to your business.... more
 

Are You on Life Support? Understanding the Customer Lifecycle

Kathi Furman | Successful businesses understand the entire customer lifecycle. They focus on the steps needed to make each lifecycle segment all about the customer.... more
 

How the Blockchain is Saving Influencer Marketing

Heidi Yu | Blockchain is our hope on the horizon — a technology that could save influencer marketing from the total catastrophe. Guest author Heidi Yu explains.... more
 

The Good, The Bad, and The Ugly of Influencer Marketing

Kathi Furman | Influencer marketing is gaining significant tread as a solution to the information overload on the Internet. But what are the pros and cons?... more
 

Apply Now! Is it Time to Hire a Social Media Marketer?

Kathi Furman | A social media marketer is a powerful resource for businesses to utilize in their business-to-business marketing. Find out why it's time to hire one today.... more
 

Why More Companies Should Capture That "Olde Tyme Shoppe" Feeling in 2018

Matt Emmons | Zap back into yesteryear and embrace the feeling of that "olde tyme shoppe." Matt Emmons explains why and how in this guest post.... more
 

Understanding Visual Social Listening

Kathi Furman | Visual social listening is crucial to your marketing strategy. Find out how to utilize this feature for your brand, products or services, and competitors.... more
 

When is it Time to Say "No" to Social Media Automation?

Kathi Furman | Efficiency is important to any project or task. However, make sure you don’t risk your business reputation and brand with social media automation software.... more
 

Role Call: Key Roles for Every Account-Based Marketing Team

Kathi Furman | It's time to take role call. Do you have all the necessary roles on your account-based marketing team? If not find out who you need to get on board.... more
 

Why You Need Online Review Management Software

Kathi Furman | Online review management software provides many benefits to businesses. Find out what the benefits are and how to use it for your business on MarTechExec.... more
 

The Power of Thinking Small: Using Micro-Influencers

Hailee Franco | So celebrities make upwards of $1 million per social post. So what do you do when you can't afford Beyonce? You consider micro-influencers.... more
 

Expert Opinion: Bots and Live Chat Featuring Anastasia Yaskevich

Anastasia Yaskevich | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Marcel Shaw

Marcel Shaw | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Scott Horn

Scott Horn | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Michael Kanksy

Michael Kanksy | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Sagi Eliyahu

Sagi Eliyahu | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Szymon Klimczak

Szymon Klimczak | Szymon Klimczak is a featured contributor to How the Combined Powers of Live Chat and Bots Empower Your Customer Service Team . Here's the complete contribution: The technology industry is so demanding and prone to change that it is really hard... more
 

Expert Opinion: Bots and Live Chat Featuring Briana Dodson

Briana Dodson | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Peter Tsai

Peter Tsai | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Jonathan Aufray

Jonathan Aufray | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Damian Mooruth

Damian Mooruth | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Krysta Gahagen

Krysta Gahagen | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Angela Earl

Angela Earl | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

How the Combined Powers of Live Chat and Bots Empower Your Customer Service Team

Ashley Kaczmar | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Arle Lommel

Arle Lommel | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Keeping Track of Customers with Customer Relationship Management

Kathi Furman | To compete with increasing online competition, businesses need to improve their customer relationship management.... more
 

Expert Opinion: Bots and Live Chat Featuring Joshua March

Joshua March | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Tatiana Nechaeva

Tatiana Nechaeva | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Kim McCumber

Kim McCumber | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Adriana Tica

Adriana Tica | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Diana Lee

Diana Lee | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Expert Opinion: Bots and Live Chat Featuring Adam Fingerman

Adam Fingerman | We asked martech experts what the future holds for bots and live chat. Here's what they predict for how the tools and techniques will shift in coming years.... more
 

Mobile CRM is on the Rise: This is Why You Need to Upgrade

Kathi Furman | With nearly 5 billion individuals with mobile phones in 2017, investing in mobile CRM makes sense. Read more at MarTechExec.... more
 

Webinars: The Newest Revenue Generating Marketing Tool

Kathi Furman | Make the most of your online webinars with these 9 tips to increase revenue. There is no point to webinar marketing if it doesn’t generate revenue and leads... more
 

Answer Me! The Subtle Art of Boosting Survey Results

Kathi Furman | The number of surveys sent has increased so drastically that the majority end up ignored. But brands can boost their survey results with a few tweaks.... more
 

Creating the Perfect Brand Advocates

Kathi Furman | Brand advocates are a valuable piece that delivers customers ready to do business with you. Use these six characteristics to find your advocates today.... more