Articles in Social & Relationships

 

Aligning Sales and Marketing to Achieve ABM Success

Kathi Furman | Success is only experienced when businesses implement account-based marketing the right way – by aligning sales and marketing departments.... more
 

ABM by the Numbers: Counting Down to ABM Success

Kathi Furman | Implement ABM now with the 7 steps given here and track over the next year to see the best results.... more
 

Calling all Marketers: What You Need to Know About Call Tracking

Kathi Furman | Call tracking provides powerful insight into your daily operations. Research available options, and use these sets of data to impact your bottom line.... more
 

Facebook vs. Twitter: Choosing the Right Social Platform

Kathi Furman | Your business needs have a social media marketing strategy, but that doesn’t mean you need to be on all available social media platforms.... more
 

Above the Influence: Is Influencer Marketing Right for You?

Kathi Furman | Keep an eye out for these six signs your business isn’t ready for influencer marketing as you research and brainstorm the possibilities.... more
 

Improve Account-Based Marketing With Content

Kathi Furman | Make a plan to intertwine account-based marketing and content with these steps and create customized content to grab the attention of your accounts.... more
 

You're Fired: Is it Time to Say Goodbye to a Client?

Kathi Furman | A vital part of success is knowing when it’s time to say goodbye to certain clients. Look for these signs to determine if it is time to fire a client.... more
 

Reviving Dead Accounts with ABM: Tips From Nigel Ravenhill

Nigel Ravenhill | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Iain Swanston

Iain Swanston | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Jonathan Aufray

Jonathan Aufray | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Samantha Anderson

Samantha Anderson | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Peg Miller

Peg Miller | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Mari Anne Vanella

Mari Anne Vanella | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Excelling at ABM: Creative Tips From Stacey Danheiser

Stacey Danheiser | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Guido Bartolacci

Guido Bartolacci | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Sunu Philip

Sunu Philip | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Colin Klinkert

Colin Klinkert | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Manish Dudharejia

Manish Dudharejia | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Katie Martell

Katie Martell | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Christine Crandell

Christine Crandell | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Guido Bartolacci

Guido Bartolacci | These martech experts have some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Brandon Safford

Brandon Safford | This martech expert has some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Reviving Dead Accounts with ABM: Tips From Angela Giles

Angela Giles | This martech expert has some ABM advice they’d like to share. We posed the question: “How do you revive dead accounts using ABM?"... more
 

Excelling at ABM: Creative Tips From Nigel Ravenhill

Nigel Ravenhill | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Brandon Safford

Brandon Safford | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Marcus Miller

Marcus Miller | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Neil Sheth

Neil Sheth | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Excelling at ABM: Creative Tips From Mari Anne Vanella

Mari Anne Vanella | These martech experts have some ABM advice they’d like to share. We posed the question: “What are your most creative tips for excelling at ABM?"... more
 

Feel the Churn: The Impact of Churn Rate on Customer Success

Kathi Furman | It is vital for businesses to understand their churn rate, how to calculate it, and make improvements to achieve higher customer success.... more
 

When is it Time to Say "No" to Social Media Automation?

Kathi Furman | Efficiency is important to any project or task. However, make sure you don’t risk your business reputation and brand with social media automation software.... more
 

Blockchain Technology is Changing How Influencers Reach Fans

Heidi Yu | Glitz and glam, meet "Geeky." Think influencers and tech can't work together? BOOSTO founder & CEO Heidi Yu proves otherwise in this guest post.... more
 

Online Community Trends You Need to Know

Kathi Furman | Here are seven trends business online communities need in order to continue delivering an experience customers want to be part of.... more
 

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more
 

The Importance of Social Sentiment

Ashley Kaczmar | Social sentiment is a way to measure the emotions of social media mentions. Knowing what is trending is great, but try taking it a step further.... more
 

The Importance of Follow-up In Customer Service

Kathi Furman | Successful businesses proactively follow up and touch base with customers to make sure customers are maximizing the use of their new product or service.... more
 

Using Customer Surveys to Read Your Customer’s Mind

Kathi Furman | Customer surveys are used by businesses to gain knowledge and power. Survey service websites make your research easy and customizable.... more
 

Make Them Rave About You: Turning Customers into Fans

Kathi Furman | Create and develop customers who are true raving fans of your brand. Turn your loyal customers into raving fans with these 5 ideas.... more
 

Smart Event Meeting Management for B2B

Kathi Furman | Make your B2B networking and marketing work for you so that you can sit back while your clients increase your ROI with effective meeting management.... more
 

You're Invited! Making Events the Center of Your ABM Strategy

Kathi Furman | Create event opportunities that bring existing and potential accounts together.Focus on creating a valuable customized experience to boost your ABM strategy... more