Articles in Social & Relationships

 

Livin’ La Vida Local: Successful Local Facebook Marketing Tactics

Anna Rachel Rich | Summary With Facebook currently boasting 2.2 billion active users, you'd think turning followers into paying customers would be fairly easy. At least a handful of them should want your product, right? Unfortunately, targeting your local hood can pr... more
 

Ensure Smooth Sailing When Upgrading Your CRM Marketing Stack

Anna Rachel Rich | Upgrade projects have many moving parts. Jose Cebrian offers key components of a successful CRM martech stack upgrade project.... more
 

Collect Tons of Live Event Data with These Social Media Tools

Lisa Callahan | Summary Online and offline marketing are no longer separate entities.Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance.In this article, Mary C. Long from Adweek expla... more
 

Leveraging Social Media to Collect Data at Live Events

Anna Rachel Rich | Mary C. Long outlines six opportunities to incorporate social data collection into your event marketing.... more
 

7 Effective Influencer Engagement Models to Employ

Anna Rachel Rich | Summary Because there’s no one-size-fits-all approach to influencer engagement, many brands are challenged when deciding which tactics to employ. Variables such as the type of influencer, mutual goals and whether your focus is more geared toward... more
 

4 Ways AI Will Solve Your Social Media Marketing Issues in 2018

Lou Jordano | Check out this guest post from Crimson Hexagon CMO Lou Jordano to learn about the implications of Artificial Intelligence (AI) on social media marketing.... more
 

No Time, No Money, No Problem: 3 Quick Ways to Nail Your Social Video Game

Anna Rachel Rich | Hilary Bird urges readers to shift their mindset with social videos, spotlighting three ways to create share-worthy content that doesn't break the bank... more
 

If Bob Ross Practiced ABM: Taking A Blended Approach

Anna Rachel Rich | Jessica Fewless illustrates how making the move to a personalized, blended strategy enables marketers to drive account-based impact across the marketplace.... more
 

Don’t Hate The Player: Optimizing YouTube Channels for Visibility

Anna Rachel Rich | Summary While brands tend to focus time and spend on producing quality videos, they often neglect channel optimization. At the end of the day, people subscribe to YouTube channels, not videos. Jeremy Vest details how optimizing the entire channel s... more
 

Designing an Environment of Consumer Trust in the Digital Payments Experience

Chris Prescher | With consumer privacy concerns on the rise, how do brands stay trustworthy? Check out this guest post from martech expert Chris Prescher for tips.... more
 

You Get the Picture? App-solutly: 7 Mobile Apps to Enhance Photos

Anna Rachel Rich | Summary Content containing visuals receives 94% more views than content without visuals, and is 40x more likely to be shared on social media. We’re visual creatures and there’s no denying it. Highlighting the power of images in social media mar... more
 

It’s Time to Find out Who Your Social Media Audience Is

Anna Rachel Rich | Alfred Lua details how to craft better content, boost engagement and increase reach by leveraging insights with these social media analytics tools.... more
 

Expert Opinion: Influencer Marketing featuring Nicole Bermack

Nicole Bermack | Read up on what influencer marketing expert, Nicole Bermack, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Michelle Stansbury

Michelle Stansbury | Read up on what influencer marketing expert, Michelle Stansbury, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Kristin Dyak

Kristin Dyak | Read up on what influencer marketing expert, Kristin Dyak, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Isaac Lekach

Isaac Lekach | Read up on what influencer marketing expert, Isaac Lekach, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Robert Levenhagen

Robert Levenhagen | Read up on what influencer marketing expert, Robert Levenhagen, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jon Cook

Jon Cook | Read up on what influencer marketing expert, Jon Cook, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Maura Smith

Maura Smith | Read up on what influencer marketing expert, Maura Smith, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Tim Sovay

Tim Sovay | Read up on what influencer marketing expert, Tim Sovay, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Margaret Nam

Margaret Nam | Read up on what influencer marketing expert, Margaret Nam foresees will happen as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Ashley Banks

Ashley Banks | Read up on what influencer marketing expert, Ashley Banks, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Brian Ahearne

Brian Ahearne | Read up on what influencer marketing expert, Brian Ahearne, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jessica Thorpe

Jessica Thorpe | Read up on what influencer marketing expert, Jessica Thorpe, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Juanika Dildy

Juanika Dildy | Read up on what influencer marketing expert, Juanika Dildy, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Blaire Massaroni

Blaire Massaroni | Read up on what influencer marketing expert, Blaire Massaroni, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Gil Eyal

Gil Eyal | Read up on what influencer marketing expert, Gil Eyal, foresees will happen as influencer marketing technology evolves over the next three to five years.... more
 

Breaking Bad (Habits): Removing Silos for ABM Success

Anna Rachel Rich | Ernesto Castillo explains the challenges of ABM and provides insights to facilitate successful sales and marketing team collaboration.   ... more
 

Chatbot & Facebook Messenger: The Cure-All for Waning Open Rates

Anna Rachel Rich | Summary As customers’ inboxes are increasingly inundated with clutter, marketers struggle to optimize for higher open rates. Mason Wear suggests a strategy that bypasses email altogether — spotlighting chatbots and Facebook Messenger as viabl... more
 

Don't Settle for Organic; Amplify Your Content on Social Media

Anna Rachel Rich | Heidi Cohen explores content amplification and how it gives assets an exponential boost by reaching the maximum possible audience.... more
 

Retarget Practice: Hitting the Mark With Facebook Custom Audiences

Anna Rachel Rich | Summary Wasting social spend serving ads to uninterested Facebook audiences is all too common for brands today. Carly Webber details Facebook’s five options for retargeting ads, turning prospects into customers with Custom Audiences. Who Sho... more