Social Media Statistics

Social media has changed the way we interact and consume information, becoming an invaluable part of our lives. Companies can no longer afford to ignore social platforms. Businesses must stay on top in order to maximize their customer engagement opportunities. Here are some forward-looking insights for companies looking towards 2022: statistics that will help them unlock new potential through strategic use of digital technology.

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1. Number of Active Users on Social Media - Our increasingly connected world just keeps getting bigger! With over 4.5 billion active social media users worldwide and expectations to hit nearly 5 billion in the next few years, staying digitally engaged is more important than ever. Facebook stands out as the most popular platform with almost 3 billion regular monthly visitors—that's a lot of digital conversations happening all at once!

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2. Time Spent on Social Media - The average person spends 2 hours and 25 minutes a day on social media platforms. This means that businesses have a significant opportunity to reach and engage with their target audience through social media.

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3. Social Media Demographics - Social media has become an essential part of everyday life, with women and men of all age groups embracing the trend. However, there are distinct differences in which platforms dominate different demographics: older adults tend to prefer Facebook while younger generations opt for Instagram; 76% of female internet users have a social media account compared to only 70% of males.

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4. Social Media Advertising - Social media advertising has skyrocketed in popularity among businesses, and with good reason: it's estimated that revenue from Facebook and Instagram alone was a staggering $143.1 billion last year! The two platforms have different click-through rates too; ads on Facebook boast a click-through rate of 1.5%, while those found on Instagram come out slightly lower at 0.8%.