Websites are a customer’s first impression of your brand. If a website is outdated, they are likely to think the brand is as well. Business owners are quick to get caught up in day-to-day activities, and they forget about keeping up with the times online. A business’s website needs to be updated consistently to attract new customers and generate sales.
Here are nine signs you need a website upgrade
Websites with the wrong information make it impossible for visitors to know what you deliver or even how to contact you. Review your website to make sure contact information, pictures, and your descriptions portray your business model.
Decline in traffic
If traffic is slowly declining, it means search engines no longer trust your website enough to have you on page one in the results. Take the time to plan and launch a search engine optimization (SEO) strategy to increase your domain authority. Link building, accurate content, and the right keywords are just a few things you can work on immediately.
Graphics are a decade old. Graphics help keep visitors on your website. They need to be appealing and relevant to the times. If you still have pictures of people wearing ‘90s style clothes or hairstyles, visitors will think you stopped doing business long ago. Update pictures with a modern focus.
It’s not mobile-friendly
Your ideal customers are searching more on their mobile devices than desktops. If your website isn’t mobile-friendly or mobile responsive, this is the first change you need to make. Chances are you don’t show up on page one of search results, and visitors that find your site are quickly frustrated with by the difficulty they experience navigating.
Text rules the screen
Today, graphics and videos dominate online marketing strategies. Get rid of text-only pages by adding relevant graphics and videos to break up the screen. These make it easier to skim, and videos help get your message across more quickly.
Blogs are a powerful method to deliver the information your visitors want more of.
Websites with blogs generate more leads. Search engines favor websites that consistently update and publish new, engaging content.
No defined target market
Does your content have a clearly defined target? It needs to. The best content is written for a specific audience and attracts those individuals. Update your content so visitors feel like you are talking directly to them and they are in the right place.
No call to action
Do visitors know what the next step is the minute they land on your website? If not, you are missing out on new leads and revenue. Add an easy-to-find call to action on every page of your website so they don’t have to guess.
Slow to load
Speed is important. Websites slow to load risk abandonment and high bounce rates. Test your speed on multiple devices to eliminate visitor frustrations.
If your website is guilty of any of these nine signs, it’s time to make a website upgrade to stay relevant in the digital age.