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When you do something wrong, saying you're sorry is an important part of making amends. This is as true for businesses as it is for people. But you can't just throw out any apology. In this article, you'll get some tips from experts on how to create a strong apology during a PR crisis.

Who Should Read This Article

This article is a great read for PR professionals and those who work in crisis management.

What You Will Learn

You'll get 7 tips for how to approach your apology, including:

  • Understanding the public's sentiments
  • Remember the people affected by the crisis
  • Use common language, not legal jargon
And more!

Take Away

When you apologize, you need to take the steps to make it sincere in order to appease an upset audience. What are other things that are important to building a proper apology?