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Summary

Last year saw programmatic advertising go through quite a number of growing pains. Now, as we come into the new year, many expect to see programmatic grow past, particularly with the help of blockchain. In this article, Jay Friedman will discuss the biggest changes he expects to see happen to the programmatic industry in 2018.

Who Should Read This Article

Wondering what you can expect from programmatic advertising in the new year? Then you're going to want to read this article.

What You Will Learn

This article will discuss:

  • The start of a transparency breakthrough
  • Fraud achieves retail shrinkage status
  • Programmatic and direct costs continue convergence
...and more.

Take Away

This year may see programmatic advertising reach its true potential. What do you expect from programmatic in 2018?