Articles in Predictive Analytics

 

Limitations of Predictive Analysis

Trent Jonas | As useful as predictive analysis can be in the marketing setting, it does have limitations marketers should be aware of. Read this before trying it out.... more
 

Predictive Analytics Deconstructed: A Super-Simple Recipe for Marketing Success

Lisa Callahan | Puzzled by predictive analytics? Check out our article for the bare bones of predictive analytics, including insight and forecasts from 17 martech experts.... more
 

Master Customer Retention With Predictive Analytics

Trent Jonas | Predictive analytics is valuable to customer retention because it allows you to identify the customers you need to engage.... more
 

Steps to Successfully Using Predictive Analytics

Trent Jonas | Predictive analytics is (or should be) an essential component in any brand’s marketing toolbox. Here's some steps to successfully using them.... more
 

Predictive Analytics: Tools of the Trade (in Layman's Terms)

Lisa Callahan | Summary In this article, Bart Van Der Vurst from Element 61 offers a simple explanation of predictive analytics tools — both SaaS and self-service. Who Should Read This Article Trying to pick between a SaaS vs. self-service predictive tool? Th... more
 

Using Predictive Analytics in the Retail Supply Chain

Lisa Callahan | Summary Recently, a study from Segment found that nearly 40 percent of consumers surveyed said that they have purchased something more expensive than they originally planned because their experience was personalized. In this article, Michelle Cove... more
 

Expert Opinion: Predictive Analytics featuring JJ Kardwell

JJ Kardwell | Read up on what analytics expert JJ Kardwell foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Korey Thurber

Korey Thurber | Read up on what analytics expert Korey Thurber foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mike Gilloon

Mike Gilloon | Read up on what analytics expert Mike Gilloon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Kerrie Wuenschel

Kerrie Wuenschel | Read up on what analytics expert Kerrie Wuenschel foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Michel Ballings

Michel Ballings | Read up on what analytics expert Michel Ballings foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Manny Medina

Manny Medina | Read up on what analytics expert Manny Medina foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring François Bancilhon

François Bancilhon | Read up on what analytics expert François Bancilhon foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Bairstow

David Bairstow | Read up on what analytics expert David Bairstow foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring David Keane

David Keane | Read up on what analytics expert David Keane foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Mark Gamble

Mark Gamble | Read up on what analytics expert Mark Gamble foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Leah Pope

Leah Pope | Read up on what analytics expert Leah Pope foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Donald Gallant

Donald Gallant | Read up on what analytics expert Donald Gallant foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Bradley DeLoatche

Bradley DeLoatche | Read up on what analytics expert Bradley DeLoatche foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Chris Rothstein

Chris Rothstein | Read up on what analytics expert Chris Rothstein foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Varun Gudiseva

Varun Gudiseva | Read up on what analytics expert Varun Gudiseva foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Kate Richling

Kate Richling | Read up on what analytics expert Kate Richling foresees will happen as predictive technology evolves over the next three to five years.... more
 

Expert Opinion: Predictive Analytics featuring Scott Teger

Scott Teger | Read up on what analytics expert Scott Teger foresees will happen as predictive technology evolves over the next three to five years.... more
 

4 Ways to Evaluate Predictive Analytics Models

Lisa Callahan | Predictive analytics requires some human oversight to keep it on track. In this article from Bista Solutions, we learn how to evaluate predictive models.... more
 

People Analytics: The New and Improved HR Department

Lisa Callahan | In this article, the team at Datafloq describes the many ways your company can use predictive analytics outside of your marketing department.... more
 

Raise the Roof on Retail Sales with Predictive Analytics

Lisa Callahan | In this article from Business2Community, Hausman points out how retailers can use data to attract more buyers and make more sales.... more
 

The Building Blocks of a Solid Predictive Analytics Plan

Lisa Callahan | In this article, Veda Konduru from Medium lists five best practices to follow when getting started with predictive analytics.... more
 

Predict-a-Flick: How Netflix Tailors Recommendations

Lisa Callahan | Libby Plummer from Wired explains how Netflix uses "taste communities" to make ultra-tailored content recommendations to its billions of users.... more
 

Learn the Churn: Predictive Models that Breed Loyalty

Lisa Callahan | Not every website visitor is a subscriber, and some may never convert to one. These stragglers can send your churn rate skyrocketing.... more
 

The Many Superpowers of Predictive Analytics

Lisa Callahan | In this article, Nikunj Thakkar shares several examples of how to use predictive analytics in a number of different industries.... more
 

Labors of Love: Embracing AI at Work

Lisa Callahan | In this article, Gini Dietrich from SpinSucks explains why we should look forward to the changes AI will bring -- not fear them.... more
 

The Creative's Guide to Predictive Analytics

Lisa Callahan | In this article, Chitra Iyer from Martech Advisor gives right-brained marketers a creative explanation of predictive analytics.... more
 

How Predictive Analytics Can Boost Your Retail Success

Madeleine Helme | With so many actionable insights produced for your business, predictive analytics is a strong move for any retail business.... more
 

Playing Dr. Data Using Predictive and Prescriptive Analytics

Lisa Callahan | Predictive and prescriptive analytics are a marketer's stethoscope and prescription pad. Use these tips to find out how to use them right.... more
 

Improve your Retail Analytics with the Right Data

Bonnie Evans | Proper retail analytics starts with the right stuff - err, data. Check out this article to get started on the right foot.... more
 

Behavioral Targeting in Predictive Analytics

Trent Jonas | Behavioral targeting yields a lot of data. In many cases—too much. So, what data should you be looking at? Read on to find out.... more