Articles in PR

 

Get Your Content Read: Promoting Whitepapers, Blogs, Articles and Case Studies

Mark Shapiro | Content creation works — if the content is properly conceived, written and properly distributed and promoted. Guest author Mark Shapiro explains.... more
 

Tips for Performing PR Activities on a Budget

Madeleine Helme | If you don’t have a huge PR budget but are still interested in growing your business, here are some PR activities you can carry out for little to no money.... more
 

How to Use PR to Launch Your New Product/Service

Madeleine Helme | If you want to ensure the success of your launch, PR is a must have. Read on to find out how you can use PR to launch a new product or service.... more
 

How to Recover from Negative Publicity

Madeleine Helme | How you respond to negative publicity after a crisis could determine whether you bounce back from it or have your reputation tarnished for good.... more
 

Is Public Relations Different for B2B and B2C?

Madeleine Helme | B2B and B2C call for different things. Here are some of the differences that businesses should bear in mind when planning their Public Relations activities.... more
 

Learning About PR All Over Again by Promoting My Own Company

Curtis Sparrer | Practice what you preach, marketers. In this guest post, Chris Sparrer shares six key PR tips he's learned while promoting his own agency.... more
 

Tips for Managing Online Reputation

Madeleine Helme | When bad experiences with your customers happen, these tips should help you with managing online reputation effectively. Find out more here.... more
 

Conquer Your Media Interview with These Tips

Ashley Kaczmar | We’ve all seen the blunders that happen on social media. One ill-conceived tweet can lead to some harsh criticism from consumers.... more
 

Why the Experts Say Public Relations Still Rules the Day

Ashley Kaczmar | Public relations is an ongoing strategy that focuses on building positive relationships between the brand and the general public.... more
 

Expert Opinion: Public Relations featuring Nick Bell

Nick Bell | Public relations is as different today as media itself. In this article, Nick Bell shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Sandy Pell

Sandy Pell | Public relations its as different today as media itself. In this article, Sandy Pell shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Katie Kern

Katie Kern | Public relations its as different today as media itself. In this article, Katie Kern shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Frank Strong

Frank Strong | Public relations its as different today as media itself. In this article, Frank Strong shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Anna Rozman

Anna Rozman | Public relations its as different today as media itself. In this article, Anna Rozman shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Nate Masterson

Nate Masterson | Public relations its as different today as media itself. In this article, Nate Masterson shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Peter Gorman

Peter Gorman | Public relations its as different today as media itself. In this article, Peter Gorman shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Lili Le

Lili Le | Public relations its as different today as media itself. In this article, Lili Le shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Kate Lobel

Kate Lobel | Public relations its as different today as media itself. In this article, Kate Lobel shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Curtis Sparrer

Curtis Sparrer | Public relations its as different today as media itself. In this article, Curtis Sparrer shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Deidre Woollard

Deidre Woollard | Public relations its as different today as media itself. In this article, Deidre Woollard shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Bob Geller

Bob Geller | Public relations its as different today as media itself. In this article, Bob Geller shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Cristian Rennella

Cristian Rennella | Public relations is as different today as media itself. In this article, Cristian shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Marianne O’Connor

Marianne O’Connor | Public relations its as different today as media itself. In this article, Marianne O'Connor shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Daniel Weinbach

Daniel Weinbach | Public relations its as different today as media itself. In this article, Daniel Weinbach shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Marc Brailov

Marc Brailov | Public relations its as different today as media itself. In this article, Marc Brailov shares a how to stay ahead of the changing landscape.... more
 

Expert Opinion: Public Relations featuring Alex Onaindia

Alex Onaindia | Public relations is as different today as media itself. In this article, Alex Onaindia shares a how to stay ahead of the changing landscape.... more
 

Why You Need Corporate Social Responsibility

Ashley Kaczmar | Why is corporate social responsibility important and what it can do for your business? Today, we’re to talk about just that.... more
 

The Social Way to Handle a PR Crisis on Social Media

Ashley Kaczmar | Summary Some brands are better at handling a PR crisis on social media than others.Here's the thing: social media is the way we connect with consumers now. So you need to be prepared to handle a PR crisis on social media well.No more excuses.In thi... more
 

Survive the PR Storms with These Helpful Tips

Ashley Kaczmar | Summary If you're on social media, then you've seen the rampant social media PR crisis that hit again and again — like Dove, for instance (and if you're not on social media then, what are you doing?).In this article, Kelly Dye will talk about st... more
 

Go Back to School with Old School Public Relations

Ashley Kaczmar | Summary Still, the disconnect between their brands’ interests and those of end readers and consumers has made for a strained relationship between the PR of the past and what it takes to connect with audiences today. You know what they say, if we... more
 

Pitch Yourself into Successful Media Pitching with These Tips

Ashley Kaczmar | Summary Being savvy at public relations takes time and practice.If you're stepping into public relations for the first time, media pitching might sound daunting. Don't fret. In this article, Larissa Long will give you basics points to remember as y... more
 

That's So Basic: Why PR Basics Still Matter

Ashley Kaczmar | Summary There's been a lot of talk about how PR has changed thanks to technology. Some believe that since social media is now a thing, you no longer need to send your messages through the media.While using your platform to distribute your message i... more
 

Put Your PR in the Hot Seat with These Questions

Ashley Kaczmar | If you're trying to get your team back on track with PR, use these 5 questions from this Business2Community article by Doreen Clark.... more
 

You Don't Need a PR Agency, You Need These Tips

Ashley Kaczmar | Having good public relations means getting good media coverage. This is especially important for startups. Let these tips get you started on success.... more
 

Extra, Extra, Read All About It! Writing the Best News Release

Ashley Kaczmar | A bad news release means a news release no one wants to open. How do you make sure you're not putting those news releases out? With this article.... more
 

Advertising and Promotion: All the Stats You Need to Know

Lana K. Moore | Advertising changes rapidly. This can make it hard to keep up with the industry and where it's at. Luckily for you, we have all the stats you need.... more
 

Are You Public Relations Proposals the Best They Could Be?

Ashley Kaczmar | Listen, we all know it can be hard to show the ROI for public relations efforts. That's why your PR proposal needs to be out of this world. ... more
 

What's in a Measurement? How to Measure Your PR

Ashley Kaczmar | When people think of public relations, they probably don't think about sales as well. But, they should be. Public relations can play a big part in sales.... more
 

Advertising Value Equivalency is Going Out of Style

Ashley Kaczmar | Do you still use AVEs? Some might, but it's time to recognize the death of this system. This article will explain why it's time to let go of the AVE. ... more