If you want to be easily found on search engines, Search Engine Optimization (SEO) is key. It tracks your website based on searchable keywords or phrases. For example, if your business sells rubber ducks, keywords that may be valuable to you include: rubber, duck, ducks, bath toy, rubber duck...You get the idea. By optimizing SEO, you are helping drive more organic traffic to your website. More traffic means more sales, and more money. Even if you don’t know everything, there are some simple ways to optimize website SEO that take almost no time to implement.
Register with a webmaster tool platform
Both Google and Bing offer webmaster tool platforms. Google’s Search Console works by analyzing clicks from the Google search engine. Users can then see what terms are bringing people to their website. This allows companies to see what pages and keywords are most successful. Search Console also regularly checks the user’s site for errors and sends an email alert to notify the user. Bing’s Webmaster Tools offers the same basic features included in Google’s Search Console, but optimizes a user’s site for Bing’s search engine. It pulls data for both Bing and Yahoo, and can tell users if something is affecting all search engines or just specifically Google.
By using a webmaster tool platform, you can get a better view of organic search performance for your website.
Use SEO best practices for URLs
URLs are one of the easiest ways to prove your content is useful and relevant for search engines. When a URL doesn’t provide value to the search engine, it is filtered out and replaced with other URLs that meet the intent of users. By using SEO best practices to make things easier for the search engines, companies get better results. To improve the SEO of URLs, companies should make them easy to read. URLs should contain keywords about the page and be structured like, www.yourwebsite.com/keywords-about-page. URLs that are shorter are better for SEO. Keeping them between 50 and 60 characters assures that the entire URL will be visible in the search engine. Shorter URLs are also easier to share on social media and embed into other web pages.
To make sure your website is optimized for the right keywords, it is important to get into the mind of your user. Think about what keywords they would search for when looking for your company online. Then write down those words in a list. After you do that, dive deeper into your analytics to see what keywords are bringing users to your site. If you are finding this difficult due to Google encrypting keywords, you can look to see what content is getting the most views and then deduce what keywords are being used in that content. Combine your analytic results with the list you created on your own and use those as your website’s main keywords. Check out this list by Wordtracker if you are unsure where to include keywords on your site.
Make Content Shareable
A 2011 study by BrightEdge Technologies showed that websites that included social sharing buttons saw seven times more mentions than websites without them. The shares a website receives directly correlate to the website’s SEO. That means that it is a good idea to create easy-to-see share buttons for your websites best content. Share buttons ensure users can tweet, share, or pin interesting content from your site to their social media pages. It is also important to utilize images in the content you choose to share on your company’s social media pages. A study done by Buffer showed that tweets containing images were retweeted 150 percent more than tweets that contained no image.
SEO is a complicated thing to master, but you can look like a pro by implementing these simple ways to boost your website’s SEO. Like these tips? Share this post and help your friends become SEO pros.