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In April 2015, Google made a change to their search engine, releasing an algorithm to favor websites that work on mobile devices. This means that your company needs to make sure you optimize content for mobile to help ensure it ranks in mobile searches.

How you can optimize content for mobile

Improve navigation

User-friendly mobile navigation is extremely important for mobile optimization. You can make your navigation easier in multiple ways, including:

  • Using visual icons instead of lists.
  • Making your search a prominent part of the home page.
  • Utilizing one-click checkouts.
  • Creating an easily accessible back button.

Optimize Your Images for Web

Images can take extra time to load on mobile devices. This is because they are often large files that have not been compressed for mobile sites. This can be done by verifying the image size necessary for your web page and then compressing that image before uploading it to your mobile site. Use photo-editing software to resize and/or compress your images to maintain the quality of the image.

Create simple content

Content created for mobile should be easy to read on the go. Segment your content using short paragraphs. Headers are also important for mobile, allowing your customers to scan content easily to find what they are looking for. Headings should be short enough to stay on one line, and they should summarize the content below them.

Have a separate mobile layout

Mobile screens are small, meaning that many web pages are unreadable once loaded on a mobile device. Buttons, white space and columned text help optimize your site and its content for mobile devices. Research responsive design for coding purposes. A website that is responsively designed will scale based on devices and screen size for optimum viewing and interaction. If you do nothing else, make sure your website is readable without the need to zoom in on the text. Visitors who have to do extra work to read your content will often abandon your site.

Take the Google test

Once you think your website is fully optimized for mobile, take the mobile-friendly test on Google. The test is free and easy to take. Simply input your URL into the search bar and let Google analyze your site. If you get the message, “Awesome! This page is mobile-friendly” you will know your page is optimized correctly. Google is the biggest search engine in the world—You will want to make sure you pass this test.

Mobile optimization is a necessity if you want your website to be found on mobile searches. The process isn’t nearly as difficult as it sounds. There are plenty of tools available that can actually make mobile optimization quick and easy. Don’t ignore the mobile users that make up your customer base. Optimizing for mobile has the power to make your website easier to reach, helping improve your ROI.