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Summary

Social has been getting all the money when it comes to native content. But the tides have turned. In this article, Megan Morreale will discuss how and why more budget is being allocated towards non-social native content, particularly sponsored content on other publications.

Who Should Read This Article

Are you stuck in the past thinking native social is king? Get back in touch with this article.

What You Will Learn

This article will talk about:

  • Why budgets are shifting away from social
  • The positives advertisers see from sponsored content
  • Why sponsored content works

Take Away

Social native isn't dead, but dividing up your native advertising media channels could be a great idea. What do you think of sponsored content?