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Summary

Native advertising is growing fast and with predictions of 36.2 percent growth this year, taking it past the $20 billion mark, we will see it become the main spend of choice for digital display advertising.
In this article, Dale Lovell will talk about the impact digital advertising has had on TV on how its led to the medium embracing native advertising.

Who Should Read This Article

If you work with TV advertising, this article will make sure you're aware of the trend of native advertising.

What You Will Learn

This article will talk about:

  • Content-led ads with longer running times Native commercial breaks Finding a balance
...and more.

Take Away

A shift towards native advertising could be a great benefit to broadcast media. What do you think of native advertising on TV?