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Please help us to congratulate Molly Schweickert!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Molly Schweickert!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

Subscribe to the Women in Martech series:

Here’s what Molly Schweickert had to say!

What advice would you offer someone getting into marketing in this landscape?

Become a Subject Matter Expert in topics outside of marketing.

Ultimately, marketing is about communication, technology, psychology and meeting business needs. You’re so much better equipped to tackle that if you can strategically think from a perspective that’s not limited to a marketing silo.

What are the most common misconceptions about martech?

The most common misconception about martech is that it’s all new or unique.

There are absolutely incredible breakthroughs occurring. However, so many aspects of the ecosystem are variations on a common theme.

It’s essential to develop an expert-level understanding of the tools available in the space so that you can make informed decisions about what you specifically need to accomplish your goals.

Do you think the intersection of marketing and technology is currently having or will have an impact on women in the industry? How so?

Women’s professional skills can often (unfortunately) be profiled as more communicative or interpersonal — a perception which can put us at a disadvantage in an industry that’s becoming synonymous with technology.

But that can and is being changed by all the incredible women showing extraordinary innovation and expertise in everything from coding to executive marketing leadership.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.