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Please help us to congratulate Michelle Kim!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Michelle!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

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Here’s what Michelle had to say!

Did you have a mentor? Who was it and how did they help you succeed?

The short answer is no, I didn’t have a mentor.

I always wanted a mentor.

A woman, at that, that also had children and a working spouse/partner so they really understood my challenges. But, all those women were also busy with work, spending quality time with their children and connecting with their partner/spouse. So, I get why the ideal female mentor is hard to find.

But I did have several people in my life that really believed in me and gave me the confidence and counsel to help me move forward. Funnily enough, most of them were men.

How has your role changed because of marketing technology?

Marketing technology has given me access to data I never even dreamed of having 20 years ago. I would say it has enabled me to make better decisions, because I know so much more, but access to all that data can also be overwhelming and sometimes paralyzing.

What can women in martech do as a community to support one another?

I think one of the things we can do to encourage more women to pursue a career in martech is to stay in the game. Stages in life are real, and sometimes you might have more to give to your career than at other times, but don’t drop out completely and come back. If you are reading this, the world needs more women like you.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.