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Please help us to congratulate Megan Lueders!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Megan!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

Subscribe to the Women in Martech series:

Here’s what Megan had to say!

What advice would you offer someone getting into marketing in this landscape?

Have a strong hold of analytics

With modern marketing, it’s not enough to understand how to measure and consume data. You must also translate that data and draw insights from it in order to evangelize its relevance and importance across all functions in the business.

Embrace constant change

There are lot of people in this world that think they like change, but there’s a big difference between walking the walk and talking the talk. You can work on a certain campaign on Monday and then on Tuesday have to throw it all out and shift gears to something new. Change is inevitable and the faster you adapt to the “new” norm, the sooner you’ll get to your desired outcome.

Marketing technology changes daily. I receive sales calls and emails from marketing technology vendors by the minute. Be sure to recognize that even though technology changes, you must keep your customer and the problems you are trying to solve at the forefront.

Be an extreme communicator, both in writing and speech

It sounds cliche, but you need to know how to play well with others. Martech is no longer just a single department. It spans editorial, IT, PR, User Experience and more.

You need to understand the business landscape you work in and the value of communication across the organization.

What are the most important skills to learn when starting a career in martech?

There are a lot of things in flux in martech. You’re always managing multiple tools and projects at the same time. It’s a huge advantage to be an extreme multi-tasker, because it will make it much easier to roll with the punches as they come.

Communication and collaboration is also critical, and it’s not just about how to do it, but also why you’re doing it, with whom and how often. It’s imperative that someone starting in this career can translate the why, how and who effectively.

In the end, if you thrive on the thrill of changing environments, juggling of multiple projects occurring at one time, an appreciation for hitting deadlines while effectively communicating and collaborating then martech is an excellent fit.

What can we do to encourage more women to pursue a career in martech?

With a focus on martech, marketing leaders now deliver customer insights across the organization — from sales, product, user experience and support, to operations, recruitment and finance. This is powerful in a day in age where data is critical to a company’s success.

What I love about marketing technology is that it’s a field where the experienced work side-by-side with the digital natives. Both have the ability to make meaningful contributions and learn from one another with the right mindset. It also makes martech a great field to transition into, whether coming from another marketing discipline or perhaps a career hiatus.

For anyone who may think they want to embark upon a career on martech, be sure to keep a pulse on modern technology. Embrace it. Be curious about how it can help. And, understand why it’s better.

Whether it’s marketing technology or specific to an industry you currently work, build your technical depth and challenge yourself to learn.

Lastly, as marketing, and especially martech influencers, we should advocate for early education in STEM by partnering with nonprofits, local community leaders and national programs on this topic. Advancing the conversation to include how businesses can support the growth of younger generations and evangelize the STEM curriculum can change the outcome of a society.

Other challenges

Marketing is changing so quickly that your current function, or how you do it, won’t exist in 3-5 years. The more robust and relevant your skillsets are, the easier it will be for your to adapt as the martech landscape changes.

Educating yourself on skills such as financial accounting, sales plans, SaaS models, magic number and the rule of 40 would certainly expedite your ability to help further contribute to the business conversation and impact the influence you have on the organization.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.