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Marketers, sales, martech - can all of these pieces get along? Newsflash: It's not a question of "can," they simply have to fit. Dan Purvis, founder and director of Comms Axis, is here with a compelling case for martech's role in sales.

Who Should Read This Article

Are you in sales? Marketing? A martech geek like us? Read this!

What You Will Learn

Marketing and sales have always butted heads. Now, with martech in the mix, it's even more imperative that sales and marketing get along. This article makes a compelling case for unity and martech in sales by discussing the science behind marketing, the future of martech, and more!

Take Away

Martech can bridge the age-old gap between marketers and sales, ushering in an age of productivity. Has your office started using martech to bridge team gaps?