Articles in MarTech

 

Standing Out from the Noise: Winning Customer Loyalty in a Tech-Driven Landscape

Lana K. Moore | Do you remember the wave of wacky social media personas that littered brand accounts on Twitter for a few years? (And still persists, to some extent).   This phenomenon popped up as a way for brands to compete for the customerâ... more
 

Looking Forward: The Optimistic Future of the Martech Workplace

Lana K. Moore | I’ve talked before about how technology has led to rapid changes in the workplace. Though you don’t need me to tell you that. You’ve likely already experienced it in your own company if this is anything to go by: When you look at the th... more
 

Innovation in Assembly: How savvy marketers attack the ever-growing martech landscape

Lana K. Moore | In the martech industry, the release of the new Martech Landscape has become a yearly tradition. And this year was no exception. The Marketing Technology Landscape Supergraphic (2018) hit the internet on April 24 and reinforced what we’re all v... more
 

Does Marketing Exist Without Technology? Perspective From Dennis Seymour

Dennis Seymour | We asked martech experts if marketing can still exist without technology. Find out what they said in this edition of our Expert Round-up.... more
 

Does Marketing Exist Without Technology? Perspective From Colin Klinkert

Colin Klinkert | We asked martech experts if marketing can still exist without technology. Find out what they said in this edition of our Expert Round-up.... more
 

Does Marketing Exist Without Technology? Perspective From Dennis Koutoudis

Dennis Koutoudis | We asked martech experts if marketing can still exist without technology. Find out what they said in this edition of our Expert Round-up.... more
 

Like a Boss: The Four Skills You Need to Build a Promising Martech Career

Lana K. Moore | Frustrated with my pace on a project, I told my team last week, “If I could go back in time, I’d find the time to master Python, regular expressions and SQL queries.” I’m not a developer, computer scientist or programmer. I’m a marketing... more
 

Martech Executive Spotlight Series: Sander Arts, CMO and Advisor at Arduino

Lana K. Moore | I spoke with Sander Arts, CMO and Advisor at Arduino, as part of our Executive Spotlight Series. Here's what I learned about his martech journey.... more
 

How Well is the Industry Responding to Gender Diversity in Martech?

Lana K. Moore | A few years ago, conference organizers were hit with a backlash regarding speaker diversity that highlighted the gender problem in tech. In Women Still Not Welcome: The Ongoing Issue With MarTech Conferences , Nadya Khoja describes her 2016 exper... more
 

Martech Executive Spotlight Series: Meg Ryan, Vice President of Marketing Strategy for the Atlanta Hawks

Lana K. Moore | I spoke with Meg Ryan, VP of Marketing Strategy for the Atlanta Hawks, for our Executive Spotlight Series. Here's what I learned about her martech journey.... more
 

To Achieve Marketing Excellence, Chase Perfection

Lana K. Moore | Marketing and continuous improvement go hand-in-hand. In this edition of our 50 Women in Martech series, we share advice on staying motivated.... more
 

April Tools: Hacking the Martech Landscape

Lana K. Moore | We asked the MarTechExec community to share their most effective marketing tricks, tips and hacks. Here are our favorites.... more
 

Ingenious Martech Hacks from the Pros Featuring Gregory Golinski

Gregory Golinski | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Angela Earl

Angela Earl | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Tim Petree

Tim Petree | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Sean Nichols

Sean Nichols | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros, Featuring Christopher Antonopoulos

Christopher Antonopoulos | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Ryan Eldridge

Ryan Eldridge | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Gene Caballero

Gene Caballero | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Jered Martin

Jered Martin | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Kendall Brennan

Kendall Brennan | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Martech Executive Spotlight Series: Joanne DeLangie, Vice President of Marketing Programs at Flexential

Lana K. Moore | I spoke with Joanne DeLangie, VP of Marketing Programs at Flexential, for our Executive Spotlight Series. Here's what I learned about her martech journey.... more
 

Balancing on the Marketing Tightrope: Advice from Those Who Have Been There, Done That

Lana K. Moore | Marketing today is a balancing act. In this edition of our 50 Women in Martech series, we share advice for martech newbies on holding steady and strong.... more
 

Ingenious Martech Hacks from the Pros Featuring Lara Russo

Lara Russo | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Gail Gregerson

Gail Gregerson | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Kim McCumber

Kim McCumber | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Scott Bishop

Scott Bishop | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Alicia Williams

Alicia Williams | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Justine Beauregard

Justine Beauregard | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Marcus Miller

Marcus Miller | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Sean Allan

Sean Allan | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Paige Arnof-Fenn

Paige Arnof-Fenn | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Izaak Crook

Izaak Crook | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Garrett Carty

Garrett Carty | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Sydni Williams-Shaw

Sydni Williams-Shaw | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best march hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Jesse Harrison

Jesse Harrison | Jesse Harrison is a featured contributor to April Tools: Hacking the Martech Landscape . Here's the complete contribution: I do all of my own marketing. A marketing hack I have implemented to give us great success at our law firm is the live-ch... more
 

Ingenious Martech Hacks from the Pros Featuring David Vallance

David Vallance | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Jennifer Worsham

Jennifer Worsham | Jennifer Worsham is a featured contributor to April Tools: Hacking the Martech Landscape . Here's the complete contribution: The best tip I can give someone looking for ways to make things simpler, quicker or more effective is to slow down and... more
 

Ingenious Martech Hacks from the Pros Featuring Andrea Atkins

Andrea Atkins | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more
 

Ingenious Martech Hacks from the Pros Featuring Serena Holmes

Serena Holmes | All the savviest marketers use tips and tricks. We asked a panel of pros, “What are your best martech hacks?” Here’s what they said.... more