Articles in MarTech

 

Is Your Martech Stack Just a Cobbling Together of Shiny Objects?

Lana K. Moore | If you suspected your martech stack was just a bunch of shiny objects, purchased at different times, daisy-chained together… Would you be brave enough to learn the truth? It’s natural to avoid looking behind the curtains when we’re afraid... more
 

How to Claim Your Company Listing On MarTechExec

Ashley Kaczmar | Claiming your company listing on MarTechExec is quick and painless, and we've broken down the steps just to prove it to you!... more
 

How to Update Your Company Listing on MarTechExec

Ashley Kaczmar | You've claimed your company listing on MarTechExec. Now what? We'll get you started by showing you how to update that listing.... more
 

How the GDPR Will Impact Martech Vendors

Sara Sousa | Summary We've seen hundreds of articles covering the GDPR, and while general knowledge is great to have, as the date approaches, martech vendors need to know exactly how the GDPR will impact them.Yaagneshwaran Ganesh shares what martech vendors can... more
 

Connect With Your Customers on a Deeper Level with VR

Sara Sousa | VR is quickly becoming a necessity, not an option, for marketers who want to truly connect with their customers. ... more
 

There Are Even Trends for Martech Budgets but They Have Implications

Sara Sousa | Martech budget trends could have impacts on data in 2018, and it's important to be informed if you want to stay ahead. ... more
 

Taking a Deep Dive into Deep Learning and Martech

Sara Sousa | Make the most of the latest AI and machine learning opportunities to stay ahead with your marketing strategies. ... more
 

Why Waste Your Content When You Can Recycle It?

Sara Sousa | Make good use of your resources and amplify your top performing assets with these tips for repacking. ... more
 

Spend The Holidays the Right Way by Catching Up on Martech Insights

Sara Sousa | Summary It's the most wonderful time of the year... to catch up on marketing technology insights of course! While taking a breather this holiday season, use some of your spare time to check out these martech insights.Noreen Seebacher shares a colle... more
 

The B2C Marketing Trends You’ll See in 2018

Mark Gally | In this guest post for MarTechExec, Zaius CEO Mark Gally pinpoints the biggest B2C marketing trends that will shape martech in 2018.... more
 

Digital Advertising is Going Full Speed Ahead Into 2018

Sara Sousa | The digital advertising landscape is showing no signs of slowing down, make sure you keep with these trends.... more
 

Check Yourself Before You Wreck Yourself with Your Martech ROI

Sara Sousa | Summary Let's face it, technology is almost an inseparable part of marketing now, I know nothing new. But, that also means that Return on Investment (ROI) is a key factor.Heike Neumann shares findings from a recent Ascend report and a bit of a real... more
 

These Tech Trends Will Shape Marketing in 2018 According to Experts

Sara Sousa | Summary We’ve seen tons of martech predictions for the new year. But what should you believe?Kimberly A. Whitler went straight to the CEOs, CMOs, CTOs, CIOs, CVOs and others. Who Should Read This Article Anyone trying to keep up with martech in... more
 

Women You Need to Know in Martech: Kim Howard

Kim Howard | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

50 Women You Need to Know in Martech: 2018

Lana K. Moore | Please help us to congratulate all of the amazing women selected as 50 Women You Need to Know in Martech - 2018 Please take a moment to celebrate these Women in Martech! By sharing their accomplishments, you're not only amplifying the col... more
 

Things We All Wish We Had Known About Marketing Technology

Sara Sousa | Marketing technology is a quickly advancing industry, but there's lots that no one teaches you beforehand. ... more
 

Women You Need to Know in Martech: Nadjya Ghausi

Nadjya Ghausi | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Michelle Kim

Michelle Kim | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Michele Eggers

Michele Eggers | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Alayne Wilinsky

Alayne Wilinsky | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Stefanie Grieser

Stefanie Grieser | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Sheryl Schultz

Sheryl Schultz | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Maribeth Ross

Maribeth Ross | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Molly Schweickert

Molly Schweickert | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Laura Patterson

Laura Patterson | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Kelly Jo Sands

Kelly Jo Sands | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Adele Sweetwood

Adele Sweetwood | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Aleksandra Injac

Aleksandra Injac | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Brooke Willcox

Brooke Willcox | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Lou Donnelly-Davey

Lou Donnelly-Davey | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Dasha Moore

Dasha Moore | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Andrea Lechner-Becker

Andrea Lechner-Becker | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Kellie Sakey

Kellie Sakey | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Michel Feaster

Michel Feaster | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Seeta Hariharan

Seeta Hariharan | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Agata Celmerowski

Agata Celmerowski | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Brandi Starr

Brandi Starr | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Jennifer Shambroom

Jennifer Shambroom | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Holly Gage

Holly Gage | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more
 

Women You Need to Know in Martech: Valerie Vallancourt

Valerie Vallancourt | MarTechExec is celebrating the dedication, strength and innovative thinking of 50 amazing women in martech. Show your support by sharing their stories.... more