Marketing Technology Statistics 100 Facts Data

Marketing technology has completely revolutionized the marketing and advertising landscape, ushering in a new era of data-driven decision-making. 100 amazing statistics illustrate just how powerful modern tech can be for businesses looking to maximize their ROI—from AI chatbots driving customer engagement to websites optimized with personalization features, it's clear that leveraging cutting-edge technologies is no longer optional!

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1. As we enter the '20s, soaring investments in marketing technology indicate a new era of digital transformation. Analysts predict that by 2023, global spending on these solutions could exceed $130 billion, an exponential increase from previous years.

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2. In an era of heightened customer expectations, Salesforce reports that almost nine out of 10 customers claim the experience a company provides is just as crucial to them as its goods and services.

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3. In an era of heightened customer expectations, Salesforce reports that almost nine out of 10 customers claim the experience a company provides is just as crucial to them as its goods and services. Companies that take the plunge into digital transformation can look forward to a remarkable 64% boost in their prospects for reaching business goals. Investing in this innovative technology is clearly an opportunity worth taking!

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4. Marketers around the world have realized that AI is essential for success; an impressive 86% of them see it as a strategic cornerstone to drive their business forward.

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5. AI is set to revolutionize the marketing world, with Forbes predicting a massive 53% growth in its usage over the next two years. With so much potential for advancement and automation of processes, businesses will have unprecedented opportunities opening up before them; seizing these could be key to future success!

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6. Salesforce reports that 68% of marketers say that their company is increasingly competing on customer experience.

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7. In the competitive marketplace, providing a top-notch customer experience is becoming more and more essential. This trend has been confirmed by Salesforce’s recent findings, which revealed that almost 7 out of 10 marketers believe their company needs to step up its game when it comes to delivering quality CX!

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8. Google's research has revealed that an impressive majority of people utilizing their smartphone to locate nearby services act on the information quickly, with over

three-quarters visiting a related business within 24 hours.

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9. An overwhelming majority of shoppers now search online before they commit to a purchase in-store, indicating the immense power and influence that digital platforms have on today's retail experience.

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10. Companies that take the time to focus on content creation are highly rewarded, with HubSpot reporting an incredible 13-fold return on marketing investment!

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11. According to a study by Salesforce, high-performing marketing teams are 12.8 times more likely to use marketing automation than underperforming teams.

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12. Marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead, according to Nucleus Research.

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13. 85% of marketers using marketing automation software feel that it has improved their marketing effectiveness, according to VentureBeat.