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Diana Nassar is a featured contributor to Why Experts Say You Should Never Treat Product Management Like An Assembly Line an expert round-up in the Product Management Category on MarTechExec.

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We asked experts, executives and practitioners the question,

What are the key ingredients of a long product lifetime?

Here's what Diana Nassar had to say:

Focusing on building an awesome thing and improving it all the time is much better than wasting energy by just following and copying competition.

Provide unique value to your customers. Real value. Something that they will be ready to pay for even without much convincing or marketing efforts.

Work on your product experience. If it's not a niche specialized product, make sure that your grandma can use it!


Diana Nassar is a featured contributor to Why Experts Say You Should Never Treat Product Management Like An Assembly Line an expert round-up in the Product Management Category on MarTechExec.

We'd be delighted if you would share this:

_