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Summary

Online and offline marketing are no longer separate entities. Now, thanks to martech, we can seamlessly connect online and offline data to paint a complete picture of our marketing performance. In this article, Mary C. Long from Adweek explains how to use different social media tools to collect data from your live events.

Who Should Read This Article

Struggling to translate your live event data into something actionable? Read Long's advice on tools and tactics that do the job.

What You Will Learn

Discover the latest martech innovations helping event marketers to collect tons of data. These include:

  • RFID
  • Social media listening
  • Hashtags
...and more!

Take Away

You don't need to sacrifice data in order to host a live event your customers will love. How do you expect event marketing to evolve in the coming years?