Please help us to congratulate Lisa Henderson!
selected as one of 50 Women You Need to Know in Martech - 2018.
Please take a moment to celebrate Lisa!
By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.
Women in Martech
To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.
Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.
Subscribe to the Women in Martech series:
Here’s what Lisa had to say!
What keeps you motivated in your day-to-day role?
Epsilon’s Fortune 1000 clients, like Marriott, Dell and FedEx, keep me motivated every day. My team delivers more than 600 million loyalty memberships worldwide and billions of email marketing messages for clients and the best part of my role is helping our marketing technology clients solve problems, create transformative customer experiences and generate business growth.
Further, I believe regularly measuring success is very important to staying motivated. A focus on critical metrics such as client growth and revenue retention helps me see what areas need more attention to ensure success.
What are the most important skills to learn when starting a career in martech?
It’s important to learn how to communicate and be a lifelong learner. Never stop asking questions no matter what point you are at in your career.
In today’s martech world that means embracing emerging technology, gaining experience in data analysis and looking at the world from the customer’s perspective.
Learn how to be adaptable and think about ways to make the experience simpler, more relevant and real-time. All of these skills combined will make for a successful martech career.
What can women in martech do as a community to support one another?
As women in martech, it’s important for us to advocate for one another and create resources and opportunities where they are lacking.
I’m proud that my team of 415 is more than 50% female but it’s not just about equal representation. In July 2017, Epsilon launched its first ever Women in Leadership pilot initiative, which rolled to more than 100 female associates and I was fortunate to help lead this effort.
Looking into next year, we are planning to expand and develop this initiative even further to strengthen and develop the women leaders in our company and connect them with other female leaders across the industry.
It is initiatives such as this that will ensure that women have a seat at the table so that we can continue to innovate and create change in the industry.
Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.