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Summary

By this point, most advertisers are using programmatic in their campaigns. There are established standards that advertisers use when working with programmatic. However, if you feel like your advertising has plateaued, you may need to shake up your strategy. In this article, Bryan Gaynor will give you five tips you can use to improve your programmatic advertising and take it to the next level.

Who Should Read This Article

If you're needing some inspiration to elevate your programmatic advertising, check out this article and pass it around the team.

What You Will Learn

This article will talk about:

  • PMPs
  • Dynamic creative
  • Segmentation
  • CRM data integration
...and more!

Take Away

Expand your programmatic efforts beyond standard tactics with this article. What tips do you have for improving your programmatic advertising?