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Please help us to congratulate Larissa Murillo!

selected as one of 50 Women You Need to Know in Martech - 2018.

Please take a moment to celebrate Larissa Murillo!

By sharing her accomplishment, you're not only amplifying the collective voice of brilliant, deserving women — you are also reinforcing your support for women, in all workplaces and all industries, around the world.



Women in Martech

To kick off our Women in Martech Series, and to be considered one of 50 Women You Need to Know in Martech - 2018, we asked women to provide their thoughts in three areas: Career, Martech in Practice and Women in Martech.

Women in Martech is a weekly series, beginning in January 2018, based on the thoughts, advice and opinions of real women about marketing and marketing technology.

Subscribe to the Women in Martech series:

Here’s what Larissa Murillo had to say!

What advice would you offer someone getting into marketing in this landscape?

The best professional trajectory advice I received and always try to pass on to aspiring marketers in the tech space is to be a "T-Shaped" marketing professional.

So often we are overwhelmed with KPIs and pressure to be experts at everything under the sun, and that leads us to being a jack-of-all-trades without ever truly specializing in a few channels.

Once you have your foundational skills (statistics, analytics, UX, psychology) and basic marketing skills (copywriting, funnel marketing, CRO, DB querying), then it's time to really focus in-depth on becoming an expert at what you like the most!

Is it PPC or SEO? Perhaps PR or social media? This will help you figure out your career north star.

What are the most important skills to learn when starting a career in martech?

I think the most important skill to start with and develop is having martech-specific mental models in place.

They will help guide your decisions and help you better understand ANY potential customer in terms of the intersection of their pain points, motivations, benefits they seek and friction they want to avoid.

Do you feel women have a strong presence in the martech industry? Why or why not?

While the gender gap in any top marketing position is apparent, I think that the work done by women at all levels in martech can largely be felt.

Nevertheless, I feel that the realization that we are the only women in the room, and one of a handful at many events, tradeshows or as conference speakers, speaks volumes.

It showcases the need to reexamine issues that hold back gender-diverse leadership and why gender discrimination tends to be dismissed in the tech sector.

Other challenges

I think many will want to hop on the machine learning and AI trains (whether by choice or imposition), and sifting through all the noise surrounding these buzzwords and making it work is going to be a challenge for many of us.

But that's what we're here for, and I'm sure we'll love every minute of figuring it out.

Be sure to read 50 Women You Need to Know in Martech - 2018 and sign up to receive the Women in Martech series.