Snapchat's new Snap Map feature is a fancy new way to show where to most snaps are happening. And, if your friends share their location, their avatar will appear on the map. There's been a lot of talk about privacy concerns with this new feature. It's a valid conversation. However, today we're going to look at an article that talks about how brands can use this new feature.
Who Should Read This Article
This is a great read for your brand communicators and public relations officers.
What You Will Learn
This article will talk about the three things brands should consider with this feature
- Event promotion
- Brand awareness
- Always be aware of settings
The new Snap Map feature can be a wonderful tool, but make sure you use it wisely. What do you think of Snapchat's new feature?