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Snapchat's new Snap Map feature is a fancy new way to show where to most snaps are happening. And, if your friends share their location, their avatar will appear on the map. There's been a lot of talk about privacy concerns with this new feature. It's a valid conversation. However, today we're going to look at an article that talks about how brands can use this new feature.

Who Should Read This Article

This is a great read for your brand communicators and public relations officers.

What You Will Learn

This article will talk about the three things brands should consider with this feature

  • Event promotion
  • Brand awareness
  • Always be aware of settings

Take Away

The new Snap Map feature can be a wonderful tool, but make sure you use it wisely. What do you think of Snapchat's new feature?