Marketing and advertising communicators are in a creative business, and the "business" side of what we do is often hard to talk about -- especially when it comes to money. Dodie MartzIf I am being honest, I don't even want to talk to my husband about money. Let alone a client. But it is the reality we live in. We have to talk about it, no matter how awkward the conversation may be. But Dodie Martz has an idea that may make it a little easier on you. "Try talking to your clients about money like you talk to your kids about sex." What does she mean by this? Find out in her article on Entrepreneur.
Who Should Read This Article
Are you having a hard time broaching the topic of money with your clients? Then you need this article.
What You Will Learn
Martz shares 5 things that you should keep in mind when having this conversation with your client. They include:
- Start talking about it in the beginning
- Use facts, not fiction
- Try honesty
- Use an expert if they have tough questions
- Create a relationship that makes these conversations easy
Inevitably in marketing, advertising and sales you will need to have tough conversations with your clients. Make them easier with these quick tips. How do you approach tough conversations with your clients?