When carrying out native advertising, there are several types of content you can use:
A popular piece of content used by businesses, marketers and bloggers online is the infographic. Infographics combine visual elements with data and statistics to communicate information in a way that’s easy to digest.
The benefits of using infographics in native advertising
Visual content holds a lot of power online. People process visual content 60,000 x faster than plain text. Content containing visuals receives 94% more views than content without visuals. Its also 40 x more likely to get shared on social media. (Take a look at this infographic containing all this information to see for yourself). People share infographics three times more than any other content type.
Infographics present information and data to their audience in a visual way. The statistics above suggest that infographics help your audience understand and remember information better. Your infographic will also get a higher number of views. So, you get more impressions and more shares on social media. Your branded content reaches more people this way.
Creating great infographics
First, decide on the topic you want to represent in your infographic, and the audience you want to target it to. Understand your audience so you can determine the tone and message of your content. Research the topic you will be covering, and gather plenty of facts, figures, and statistics. Numbers and percentages are easy to present in visual formats such as graphs and charts. Make sure you also make a note of where you got your data so that you can credit it in your infographic.
Once you have all your research, it’s time to put it into a visual format. Your first move will likely be to turn to a professional designer to create your infographic for you. This can be pricey. If you have a designer on your team or have design skills yourself, then you’re in luck. If you’re looking for a DIY option, but don’t have design experience, there are plenty of online tools you can use.
Free infographic design websites such as Venngage and PiktoChart take you through the whole process. You start by picking a template, and then drag and drop the elements you want into your infographic to create it. They have plenty of stock icons, charts, and images to use and customize to your data. You can also customize the design of the template with different colors, fonts, and sizes.
Do you want your audience to engage with your native advertising? Do you want them to share it among their network of peers? Infographics should be a part of your content strategy.