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Summary

The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR? Gini Dietrich reached out to some experts in the field and pulled together their insights in this round-up from Spin Sucks.

Who Should Read This Article

While this article is targeted to PR professionals, this is a good read for anyone who needs some perspective on the effectiveness of infographics.

What You Will Learn

This round-up covers six major points that the experts brought up:

  • You shouldn't make an infographic just for the sake of it
  • There needs to be a storytelling element
  • Use infographics to support your own content
And more!

Take Away

Infographics are nice to look at, but they need some good substance, too. Do you think infographics are still effective for PR?