The popularity of infographics has resulted in more quantity, but less quality. Which poses the question: Are infographics still effective for PR? Gini Dietrich reached out to some experts in the field and pulled together their insights in this round-up from Spin Sucks.
Who Should Read This Article
While this article is targeted to PR professionals, this is a good read for anyone who needs some perspective on the effectiveness of infographics.
What You Will Learn
This round-up covers six major points that the experts brought up:
- You shouldn't make an infographic just for the sake of it
- There needs to be a storytelling element
- Use infographics to support your own content
Infographics are nice to look at, but they need some good substance, too. Do you think infographics are still effective for PR?