Articles in Influencers

 

Above the Influence: Is Influencer Marketing Right for You?

Kathi Furman | Keep an eye out for these six signs your business isn’t ready for influencer marketing as you research and brainstorm the possibilities.... more
 

Blockchain Technology is Changing How Influencers Reach Fans

Heidi Yu | Glitz and glam, meet "Geeky." Think influencers and tech can't work together? BOOSTO founder & CEO Heidi Yu proves otherwise in this guest post.... more
 

Make Them Rave About You: Turning Customers into Fans

Kathi Furman | Create and develop customers who are true raving fans of your brand. Turn your loyal customers into raving fans with these 5 ideas.... more
 

The One Problem Influencer Marketing Fixes for Any Brand

Kathi Furman | Influencer marketing offers many benefits. One of the best extra features is fixing your ongoing content creation problem. Read on to find out how.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Jenna Vernon

Jenna Vernon | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Bree Brouwer

Bree Brouwer | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Courtney Buchanan

Courtney Buchanan | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Lolly Spindler

Lolly Spindler | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Josh Steimle

Josh Steimle | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From David Reimherr

David Reimherr | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Alexandra Tachalova

Alexandra Tachalova | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

The Power of Influencer: Implementing Influencer Marketing Strategies

Kathi Furman | Executing successful influencer marketing strategies are an effective way to spread the word about your brand. Consider these important factors.... more
 

Influencer Marketing Mistakes You Can't Afford to Make

Kathi Furman | Before you start the process, take the time to review these influencer marketing mistakes. It could make all the difference between success and failure.... more
 

The Customer Connection: Making Customers Advocates

Kathi Furman | Finding the right influencer isn’t always an easy task. Businesses often forget that the best influencers might be one of their customers.... more
 

SEO Gold: Using Influencer Marketing to Increase Your Search Ranking

Kathi Furman | Influencer marketing grew tremendously in 2016. One influencer marketing benefit missed by most companies is its positive impact on their SEO strategy.... more
 

R U Calculating Your Influencer Marketing ROI?

Kathi Furman | Influencer marketing is a difficult strategy to calculate ROI. Avoid these 6 mistakes to see the full value of your influencer marketing campaign.... more
 

How B2B Can Beat B2C in the Influencer Marketing Race

Hailee Franco | ATTENTION B2B MARKETERS! Do I have your attention now? Now let’s talk about influencer marketing. So how do you beat them in the influencer marketing race?... more
 

Developing Influencer Relationships When You're Starting Out: Advice From Bill Schick

Bill Schick | How do the pros pitch influencers for their marketing campaigns? We asked, they answered. Learn more in this expert roundup.... more
 

7 Effective Influencer Engagement Models to Employ

Anna Rachel Rich | Summary Because there’s no one-size-fits-all approach to influencer engagement, many brands are challenged when deciding which tactics to employ. Variables such as the type of influencer, mutual goals and whether your focus is more geared toward... more
 

Expert Opinion: Influencer Marketing featuring Ashley Banks

Ashley Banks | Read up on what influencer marketing expert, Ashley Banks, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Tim Sovay

Tim Sovay | Read up on what influencer marketing expert, Tim Sovay, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Maura Smith

Maura Smith | Read up on what influencer marketing expert, Maura Smith, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Robert Levenhagen

Robert Levenhagen | Read up on what influencer marketing expert, Robert Levenhagen, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Kristin Dyak

Kristin Dyak | Read up on what influencer marketing expert, Kristin Dyak, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Isaac Lekach

Isaac Lekach | Read up on what influencer marketing expert, Isaac Lekach, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jon Cook

Jon Cook | Read up on what influencer marketing expert, Jon Cook, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Nicole Bermack

Nicole Bermack | Read up on what influencer marketing expert, Nicole Bermack, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Michelle Stansbury

Michelle Stansbury | Read up on what influencer marketing expert, Michelle Stansbury, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Margaret Nam

Margaret Nam | Read up on what influencer marketing expert, Margaret Nam foresees will happen as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Blaire Massaroni

Blaire Massaroni | Read up on what influencer marketing expert, Blaire Massaroni, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jessica Thorpe

Jessica Thorpe | Read up on what influencer marketing expert, Jessica Thorpe, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Juanika Dildy

Juanika Dildy | Read up on what influencer marketing expert, Juanika Dildy, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Brian Ahearne

Brian Ahearne | Read up on what influencer marketing expert, Brian Ahearne, predicts as influencer marketing technology evolves over the next three to five years.... more