Articles in Influencers

 

7 Effective Influencer Engagement Models to Employ

Anna Rachel Rich | Summary Because there’s no one-size-fits-all approach to influencer engagement, many brands are challenged when deciding which tactics to employ. Variables such as the type of influencer, mutual goals and whether your focus is more geared toward... more
 

Expert Opinion: Influencer Marketing featuring Samantha Wormser

Samantha Wormser | Read up on what influencer marketing expert, Samantha Wormser, foresees will happen as influencer marketing technology evolves.... more
 

Expert Opinion: Influencer Marketing featuring Nicole Bermack

Nicole Bermack | Read up on what influencer marketing expert, Nicole Bermack, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Michelle Stansbury

Michelle Stansbury | Read up on what influencer marketing expert, Michelle Stansbury, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Kristin Dyak

Kristin Dyak | Read up on what influencer marketing expert, Kristin Dyak, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Isaac Lekach

Isaac Lekach | Read up on what influencer marketing expert, Isaac Lekach, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Robert Levenhagen

Robert Levenhagen | Read up on what influencer marketing expert, Robert Levenhagen, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jon Cook

Jon Cook | Read up on what influencer marketing expert, Jon Cook, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Maura Smith

Maura Smith | Read up on what influencer marketing expert, Maura Smith, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Tim Sovay

Tim Sovay | Read up on what influencer marketing expert, Tim Sovay, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Margaret Nam

Margaret Nam | Read up on what influencer marketing expert, Margaret Nam foresees will happen as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Ashley Banks

Ashley Banks | Read up on what influencer marketing expert, Ashley Banks, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Joe Sinkwitz

Joe Sinkwitz | Read up on what influencer marketing expert, Joe Sinkwitz, foresees will happen as influencer marketing technology evolve.... more
 

Expert Opinion: Influencer Marketing featuring Patrick Whatman

Patrick Whatman | Read up on what influencer marketing expert, Patrick Whatman, foresees will happen as influencer marketing technology evolves.... more
 

Expert Opinion: Influencer Marketing featuring Dylan Macdonald

Dylan Macdonald | Read up on what influencer marketing expert, Dylan Macdonald, foresees will happen as influencer marketing technology evolves.... more
 

Expert Opinion: Influencer Marketing featuring Brian Ahearne

Brian Ahearne | Read up on what influencer marketing expert, Brian Ahearne, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Jessica Thorpe

Jessica Thorpe | Read up on what influencer marketing expert, Jessica Thorpe, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Juanika Dildy

Juanika Dildy | Read up on what influencer marketing expert, Juanika Dildy, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Blaire Massaroni

Blaire Massaroni | Read up on what influencer marketing expert, Blaire Massaroni, predicts as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring Gil Eyal

Gil Eyal | Read up on what influencer marketing expert, Gil Eyal, foresees will happen as influencer marketing technology evolves over the next three to five years.... more
 

Expert Opinion: Influencer Marketing featuring James Michalak

James Michalak | Read up on what influencer marketing expert, James Michalak, foresees will happen as influencer marketing technology evolves.... more
 

Build B2B Street Cred With Influencer Marketing Strategies

Anna Rachel Rich | Summary “Only 14% of people could recall the last time they saw an ad, and remember what it was promoting. The same study showed that 74% of people turned to social media networks for purchase decisions, and 49% of people relied on third party... more
 

Risky Business: Protecting Your Brand from Influencer Marketing Pitfalls

Anna Rachel Rich | Paul Johnson outlines the potential risks involved with influencer marketing and lays out the groundwork for establishing mutually beneficial relationships.... more
 

Growing ‘Paigns: How to Run A Successful Micro-Influencer Campaign

Anna Rachel Rich | Buffer breaks down how exactly to execute a successful micro-influencer campaign with actionable advice. ... more
 

I'll Have What She's Having: Harnessing the Power of Micro-Influencers

Anna Rachel Rich | Summary The flash and fame associated with social media mega-influencers might be alluring, but when it comes to building your brand, bigger isn't necessarily better. Ismael El-Qudsi identifies 'trust' and the ability to inspire audiences to take a... more
 

B2B Marketers, It's Time to Jump into Influencer Marketing

Ashley Kaczmar | B2B marketers seem to be slow to adopt influencer marketing. Read this article and start picking up speed on your B2B influencer marketing.... more
 

Understanding Influencer Marketing ROI

Kathi Furman | Influencer marketing doesn't mean much unless you can quantify your efforts. Find out how to calculate your influencer marketing ROI.... more
 

The Good, The Bad, and The Ugly of Influencer Marketing

Kathi Furman | Influencer marketing is gaining significant tread as a solution to the information overload on the Internet. But what are the pros and cons?... more
 

To Succeed at Influencer Marketing, Stop Making These Mistakes

Ashley Kaczmar | Marketers have been stressing about seeing ROI for their influencer marketing, yet they continue to make these mistakes. Read this article to find out why.... more
 

The Power of Thinking Small: Using Micro-Influencers

Hailee Franco | So celebrities make upwards of $1 million per social post. So what do you do when you can't afford Beyonce? You consider micro-influencers.... more
 

Influencer Marketing and Affiliate Marketing: Which One is Right For You

Ashley Kaczmar | When you sit down and look at affiliate marketing and influencer marketing, do you think of them as two totally different things? ... more
 

How to Make Sure You're Not Picking Just Anyone for Influencer Marketing

Ashley Kaczmar | It can be easy to want to just pick your influencer based on their follower count. But numbers alone shouldn't be making your decision for you.... more
 

Influencer Marketing is Growing Up Fast

Ashley Kaczmar | Influencer marketing has evolved beyond just "mommy bloggers" and celebrity endorsements. The rise of social media has redefined influencer marketing.... more
 

Are You Seeing the ROI You Want From Influencer Marketing?

Ashley Kaczmar | We know consumers like hearing from influencers, but how do you translate that into a successful marketing campaign? Find out in this article. ... more
 

Above the Influence: Is Influencer Marketing Right for You?

Kathi Furman | Keep an eye out for these six signs your business isn’t ready for influencer marketing as you research and brainstorm the possibilities.... more
 

No Risky Business Here: How to Minimize Influencer Marketing Risks

Ashley Kaczmar | Influencer marketing might be the trend of 2017, but it comes with risks. You can't control the influencer the way you can control your own brand.... more
 

How to Make Influencers Fall in Love with Your Brand

Ashley Kaczmar | A key component of influencer marketing campaigns is having a good relationship the influencer. The more genuine your relationship, the better the campaign.... more