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Influencer marketing has evolved beyond just "mommy bloggers" and celebrity endorsements. The rise of social media has completely changed the way influencer marketing can work. Find out how in this article from Social Media Week.

Who Should Read This Article

Still trying to catch up on this influencer marketing trend? This article is a great point to jump in.

What You Will Learn

Here are the 5 ways influencer marketing has evolved.

  • Authenticity is more important than ever
  • Regulatory bodies are cracking down
  • Bigger budgets
  • Better measurement
  • Redefining influencer

Take Away

Brands and creators have redefined influencer marketing. How do you see influencer marketing in 2017?