Public relations and SEO are like peanut butter and jelly. What? That doesn't sound right to you? Okay, so it's not as commonly pictured together as a good ol' PB&J, but they do work together. And they have for quite a while. In this article, Jeremy Knauff will talk about how today's SEO-driven internet world relies on traditional public relations values.
Who Should Read This Article
If you work in SEO, it's time to step into the PR world and take a couple notes. This would also be an interesting read for public relations professionals who'd like more insight into the SEO stuff your team is always fretting over.
What You Will Learn
This article looks at how backlinking relies on PR tactics.
- Building relationships
- Having content your audience is interested in
- Paying attention to trends and being newsworthy
Think of your backlinking strategies the way a PR professional would, with exposure and relationships in mind, and you'll be ahead of the game. Are there other PR tactics you think would benefit an SEO campaign?